Lenovo has finally brought the IdeaPad Yoga to UK retail, with the device being sold for £999 (around $1600) by electronics chain Currys. The device was launched with the above ad on national TV.
Despite the steep price the convertible laptop has promptly sold out online. In fact it seems UK does have a taste for new form factors, with the HP Envy X2 for £799 also selling out, as did the HP Spectre XT
According to rumours Microsoft blamed tepid early sales of Windows 8 on disappointing products by OEMs. It is nice to see the market responding to the more innovative form factors. Hopefully the same OEMs can address the unnecessary premium which will also work against better sales.