Legendary is using Microsoft HoloLens to allow fans interact with characters and content in new ways

Legendary and Microsoft HoloLens are breaking down barriers between entertainment and audience, allowing fans to get closer and interact with characters and content in new ways. Microsoft HoloLens enables Legendary to turn fans’ favorite characters into interactive, life-sized holograms.

“Microsoft HoloLens lets us bring characters from the worlds we create into the real world,” says Emily Castel, Chief Marketing Officer at Legendary. “Our fans get to interact and have fun with our characters in a completely new way, giving them a unique experience they can share with their friends through video and social media. This is exciting for us, and for the creators we work with.”

Microsoft thinks that mixed reality movies created by fans using HoloLens have the potential to be the compelling, personalized content that appeals to social media audiences. This gives any entertainment companies like Legendary the chance to be part of the future of storytelling, reaching new fans and engaging existing ones in a more personal way.

With HoloLens, creators now have more than one way to make holograms, whether characters are played by actors or are CG-based. To capture actors and real objects as holograms, we use a holographic video capture studio. We record the actors using dozens of synchronized RGB and infrared cameras on a calibrated green-screen stage. We are able to capture the motion, shape, and appearance of the performer, producing something like video but viewable from any angle, at any moment of recording. Life-sized holograms of CG-created characters can also be made using 3D data.

At the Hollywood premiere of Warcraft, fans got to meet Orgrim Doomhammer as a hologram on Microsoft HoloLens. Watch the video below.

It is important to note that Legendary is an investor in Magic Leap, a well known competitor to Microsoft HoloLens in mixed reality market.

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