Latest Kantar numbers shows Windows Phone fading between launches

KANTAR-150Kantar has posted their latest market share numbers for the 3 months ending May 2014.

The numbers are a mixed bag,  but shows an overall decline likely related to the absence of any significant launches in the first half of 2014. In the EU5 countries Windows Phone has dropped to 8.1% of the market,  from highs of over 10% earlier in the year.  In US Windows Phone currently only holds 3.8% market share.

On the positive side however Windows Phone the OS still holds year on year gains in most markets except China and US, and we hope the new launches in June/July will help turn the numbers around.

See the full table after the break, and last month’s numbers here.

kantar may 2014

Source: Kantar.com

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