Latest Kantar numbers for June shows Windows Phone holding 8.6% of UK market, Blackberry still fading fast



Author Surur // in News


Kantar has released some numbers for the 3 months ending June 2013, and it shows Windows Phone is continuing to make steady progress in UK, despite the launch of some high profile handsets in this period, such as the HTC One and Galaxy S4.

Windows Phone now holds 8.6% market share in the country, up from 7.8% in the 3 months ending May 2013, and significantly up from the 4.5% Windows Phone held last year.

Android is in fact seeing its position weaken slightly, and the iPhone conversely grew, based on sales of their cheaper handsets.

Kantar’s Dominic Sunnebo notes:

“Although the flagship iPhone 5 was widely credited with boosting Apple’s global results last week, much of the market share growth for [Apple] in Britain is thanks to the competitively priced [three-year-old] iPhone 4 attracting first-time smartphone buyers.”

Blackberry has continued to see its market share drop rapidly in the UK.  The once clear 3rd place player now holds only 4.1%, seemingly giving up its share near equally to the other players in the market. There is no evidence that Blackberry’s Blackberry Z10 and Q10 handsets has done anything to slow this slide.

We expect Kantar’s full results for the rest of the world in the next few days.


Update: Numbers updated to actual Kantar release.

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