Kaantar WorldPanel has released some numbers on the UK phone market, and found for the first time smartphone users outnumbered feature phone users, with more than 50% of cellphone users owning some kind of smartphone, and 71% of sales in the holiday season from November 2011 to 22nd January 2012 being for smartphones.
Of course the big smartphone operating systems did the best over this period, but this period also includes the launch of the Nokia Lumia series. Kantar notes Windows Phone which managed to capture 2.2% of sales in this period, with the Lumia 800 taking the majority of this market share.
â€œWindows Phone 7 is also creeping up, taking over 2% of the market for the first time with the Nokia Lumia 800 taking the lionâ€™s share. This looks set to continue with the expected launch of at least two new models at the Mobile World Congress conference," said Dominic Sunnebo, global consumer insight director at Kantar Worldpanel ComTech.
He noted Nokia has been at least somewhat successful in converting its Symbian users to Windows Phone, with a quarter of users of Windows Phone 7 having used Symbian phones in the past.
He predicted Windows Phone could grow its market share to 8% by the end of 2012.
Sunnebo said one of Windows Phone 7’s key draws is social networking, with 81% of owners using their devices for it during the past month, beating both Android and iOS.
"Meanwhile, three quarters have used GPS, indicating that its decision to include Nokia maps for free was a price worth paying to drive user engagement.â€
While massive growth from a low base is always easy, it is of note that besides iOS and Android, Windows Phone was the only OS which was growing, while RIM, Bada and Symbian all showed drops.
Thanks Arun for the tip.