Kantar: Windows Phones most popular in Yorkshire, least popular in South/South West



Kantar should release their full November 2013 numbers today, but in the mean time they are teasing us with a few regional titbits, this time from UK.

They have plotted smartphone ownership (not sales) in the 3 months ending November, and found around 4% of the UK population owns a Windows Phones (this is about double the 2% found by Nielsen in USA) but they also added additional colour to the statement by revealing some regional variation.

They found Windows Phones were most popular in Yorkshire, with 1 in 20 residents owning one, while they were least popular in the North East, South and South West.

The good news for Windows Phone is that there is no clear bias based on income, as while Yorkshire has one of the lowest levels of disposable income in UK, the North East has an even lower level, based on official 2012 government numbers.

Windows Phone market share at the time was above 10%, so all else being equal ownership numbers should rise to that level over time.

Have our UK readers noticed any regional variation in Windows Phone ownership? Let us know below.

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