Kantar: Windows Phone shows resistance to iPhone 5S launch in Australia as Android crumbles



Author Surur // in News


Some early numbers for the September 2013 Kantar Wordpanel survey has been released in Australia, and it shows, despite the launch of the new generation of Apple iPhones, that Windows Phone has managed to hold on and even increase its market share.

The iPhone 5S and 5c went on sale on the 19th September in Australia and managed to push up the market share of the OS to 32.9% in the 3 months ending September 2013.

In turn Android plunged to 55.3%,  down 10.8% from a year ago  and 6.8% from last month’s numbers.

Blackberry saw the effect of price cuts to its products, and increased its share to 1.3%.

Windows Phone was able to double in its numbers from 4.6% last year to 9.3%, again likely due to great price cuts in the range in Australia.

We should see the full range of Kantar Worldpanel data for September soon.  See last month’s numbers here.

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