Kantar: Windows Phone Continues To Lose Market Share In China, Shows Small Gain In The US

Kantar Windows Phone World Report

Kantar Worldpanel ComTech today released their smartphone sales report for the three months to August 2013. Windows Phone had some good news from the report, the market share in the European region almost doubled to 9.2%. Apart from the key European markets, the numbers from China, Japan and USA still remain poor. In China, Windows Phone lost half of its market share due to growing pressure from local OEMs who are pushing low-cost Android devices. In Japan, Windows Phone’s market share is negligible as it only holds 0.8% of the market.

Even after repeated attempts in USA to gain significant market share by Microsoft and Nokia, USA smartphone market for Windows Phone is still below 5%. Windows Phone now holds 3% of the US smartphone market up from 2.6% in the same period last year. I hope the upcoming range of high-end devices like Lumia 1520 phablet for AT&T, Nokia Lumia 929 for Verizon, etc, adds the needed momentum for Windows Phone platform in the US.

Source: Kantar

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