Joybits Game Studio which develops the immensely popular Doodle game series revealed that their games have been downloaded over 160 million times in 150 countries, generating approximately $10 million in revenue. Since their game is based on Microsoft Azure, they were able to launch their games on multiple platforms with minimal effort. Their games are now available on Amazon, Android, iOS, Windows, and more.
Why did you decide to go with the Microsoft Azure cloud solution?
We picked Azure because we have a long history of success developing on Windows. When Microsoft contacted us, we were happy to try Azure, and we’re glad we did. The most important thing is that Azure works on most of our target platforms, so we can focus on new content, games, and characters instead of backend engineering to accommodate scale on multiple platforms and devices.
We also use Azure to deliver a consistent experience on every device on every platform. A gamer can move seamlessly from phone to tablet to computer, which helps us to keep our users engaged for longer.
Azure’s value proposition is simple: more platforms lead to bigger audience leads to more downloads lead to more revenue. So Azure allows us to increase our market share. If we made widgets instead of mobile games, you could think of this as the difference between being in 100 retail locations (without Azure) or 1,000 (with Azure). More stores, more money.
Read more about it here.