IUGO’s Vice President Backs Windows Phone 7 Game Development

In a guest column at Pocketgamer.biz, Sarah Thomson, Vice President of Business Development at Canadian mobile game company IUGO says that Windows Phone 7 platform is delightful to work with and Microsoft has got many things right to make the platform stand against its competitors. According to his rating Windows Phone 7 ranks only behind Apple’s iOS and about half way ahead of Android and RIM in game development. He also admitted that their company’s  game development  on J2ME, BREW and Symbian were a nightmare. Here is his excerpt from his interview,

Windows Phone 7

The new (reborn) kid on the block, Microsoft did a lot of things right when it launched the platform late last year. There are sleek and powerful handsets from a few manufacturers, the integration of Xbox Live is smart, and there’s great support for game developers.
IUGO had two launch titles supported by Microsoft:Implode! and Zombie Attack! Second Wave. And our development team found the OS so delightful to work with, we’ve released an additional four titles ourselves. Early sales are modest but this is a marathon, not a sprint. We feel optimistic about Windows Phone 7, and hope to continue supporting it.
In the medium term, I hope to see Windows Phone 7 take the middle ground in between Apple and Android; balancing out Apple’s restrictive, closed environment with Android free-for-all open platform.
Microsoft’s focus on gaming makes us sparkle and giggle with joy. The notion of convergent gaming with the implementation of Xbox Live is an awesome strategic and forward-thinking move. IUGO has embraced Windows Phone 7, and hopes the platform thrives so we can too.
[IUGO rating: 7/10]

Go to pocketgamer.biz to read his full comments on each platform and know how they stack against each other.

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