As we reported earlier, the rumours were real as today 50 US attorneys general from US states launched an antitrust investigation into Google focussed on the company’s advertising and search businesses.

Led by Republican Attorney General Ken Paxton from Texas, at a press conference Paxton said that Google “dominates all aspects of advertising on the internet and searching on the internet,” noting that the investigation may be broadened later.

The news was welcomed by the Open Markets Institute who said:

“We applaud the 50 state attorneys general for taking this unprecedented stand against Big Tech by uniting to investigate Google’s destruction of competition in search and advertising. We haven’t seen a major monopolization case against a tech giant since Microsoft was sued in 1998. Today’s announcement marks the start of a new era.”

“I’m really, really pleased by this news that so many states are going to stand together and essentially join Missouri in its efforts, now two years old, to investigate Google,” noted Sen. Josh Hawley (R-MO), Missouri’s former state attorney general.

The only two state attorneys general staying out of the probe was California and Alabama.

A separate probe by a coalition included attorneys general from Colorado, Florida, Iowa, Nebraska, North Carolina, Ohio, Tennessee, and the District of Columbia was launched in Friday into whether Facebook “endangered consumer data, reduced the quality of consumers’ choices, or increased the price of advertising.”

Via the Verge