No-one really knows how many Windows Phone 7 handsets are out there, although we do know this number is rising steadily.
It is however unknown if this number could support developing as a profession, at least until now. Advice earlier in the launch had suggested that Windows Phone 7 development should be seen rather as a hobby and learning process than a commercial opportunity.
Richard Foster, part-time developer, now however has evidence to disprove this notion.
Microsoft Advertising have published his story.
As a part-time developer, Richard Foster wanted to find an easy, yet lucrative way to implement ads into his Windows Phone 7 Silverlight apps.
Richard Foster, once a DOS programmer and now working for the family dry cleaning business and developing mobile applications part-time for his company Edgeway Software, is ecstatic about the results he is seeing developing for Windows Phone 7. Since the introduction of his first app, Unit Converter, in November, Richard has now developed more than 14 apps – all with the Microsoft Advertising SDK for Windows Phone 7 for mobile.
Richard had developed paid apps for the Windows Mobile 6x platform, but since there are a huge number of free apps in the new marketplace for Windows Phone 7, he made the switch to ad-supported apps. For him, this model proved the most lucrative.
Richard has made $28,882 in four months with his suite of apps. â€œOnce I made the switch and implemented the new Silverlight Ad SDK, my revenue went through the roof,â€ Richard says. â€œEase of development was really the spark that allowed me to develop so rapidly. I have used SDKâ€™s from Millennial and AdMob for Android and from a novice perspective, the Windows Phone 7 Ad SDK is far easier. Really top notch.â€
As is usual in these cases, the key is both quality and volume. Having only one app leaves one open to the winds of fortune, while a large number of apps spread the risk. The relatively smaller competition on Windows Phone 7 also means a unit converter would have more traction in Marketplace than the Android Market for example.
I expected more news such as this and from other developers we have had before will result in the same developer gold rush which saw the iPhone and Android app stores reach into the hundred thousands.