Privacy is a fundamental right. Following repeated privacy breaches over the last few years, tech companies have made it clear that users’ privacy comes first. But their action hardly shows their commitments towards protecting user privacy. The only company that is looking forward to walking the talk is Apple.
Apple is now looking forward to taking the whole privacy thing to a next level. As first spotted by MacRumors, the company recently registered a domain name called PrivacyIsImportant.com. Just hold your horses, folks! The website won’t provide you any content related to privacy except for a blank page. And it does not take a genius mind to understand that the website will focus on spreading awareness about privacy among users. Though I think the purpose is not just about spreading awareness.
We have seen Apple launching sharp attacks at companies that were found to be hand in glove with the breaching of privacy. And who can forget Apple’s privacy banner which it put up just ahead of CES! Ironically, the company is also under the watchlist of the Data Protection Commission(DPC) for alleged violation of GDPR.
What exactly the company is planning here is up for speculation. Speaking of speculation, Apple is rumored to be launching its own video streaming subscription service along with newspaper and magazine subscription. That means a lot of data. We might see Apple talking a lot about privacy when they launch their new services, in fact, I suspect that the iPhone maker will try to showcase privacy as a key differentiating factor while demoing their new services and this new website might play a big role there.