Appleâ€™s plan in UK was to offer a fake price drop, but Mobile Today reports this has not quite worked out as planned.
Originally the 8Gb iPhone was Â£100 on a Â£35/month 18 month contract, for a total price of Â£730.
Appleâ€™s new, supposedly more attractive price was to offer the soon to be obsolete 8GB iPhone for free on a 24 month Â£35 per month contract, for a total minimum price of Â£840.
The UK public apparently took one look and yawned, with one O2 staffer said: â€˜24 months is not an attractive [enough] offer, people have not been interested.â€™
This news come into the wake of revelations that iPhone sales failed to meet expectations last quarter in Taiwan also. It seems with Jobs out of the picture, likely permanently, some of Appleâ€™s RDF magic is fading ever so slightly.