iPhone developer calls Android Market “mismanaged”, would rather rewrite app for Windows Phone 7

iPhone and iPad developers Ideal Binary, creators of the amazing interactive animated ebooks aimed at children, as above, have spoken  about their view of the Android Market to the Gaurdian.

Partner Aiden Doolan said "We’re developing for the iPad and iPhone/iPod Touch, doing focusing on 3D ebooks, drawing on our background in the games industry. We realised in 2008 that the iPhone has a lot of horsepower, and that we could use it to do sophisticated 3D simulations. In a sentence, trying to revolutionise the digital ebook market by increasing interactivity."

"We looked at developing for Android about six or seven months ago. We’re monitoring it, but there are still rough edges."

Barry O’Neill, a former games entrepreneur who has his own venture capital firm, Other Ventures, noted "The biggest issue is Google’s mismanagement of the Android market. Google has smart people working for it, but they don’t understand that Apple had 110m credit card details [from iTunes sale] before it even started the App Store. People aren’t going to create a Google Checkout account just to buy something from the Android Marketplace. And that’s going to remain an obstacle, except in places like Japan where KDDI has integrated payment into telephone billing.

"But from any editorial view the Android Marketplace is a blatant copyright abuse. There’s just loads of ripoff apps there. Billing is still an issue, and the fragmentation of the OS, the lack of focus, means it’s very very hard to make money on the Android platform."

Of course the Windows phone 7 marketplace, which is curated, like the app store, addresses much of the issues Ideal Binary complains about.  This does not automatically mean the software will be ported to Windows phone 7, but it does provide the platform with an advantage.

Kevin Doolan, the other member of Ideal Binary, concludes "Windows Phone is interesting but we would have to use C#, which means a complete rewrite of our software. We might look at it in 2011."

One Windows Phone 7 gathers an installed base of a few million handsets, likely in 3-6 months, it is likely the market will punch well above its weight in terms of attracting developers, as Google has so far shown little willingness to improve their app store.

Read the full interview at the Guardian here.

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