Interesting: Windows Phone’s increased market share drives Bing growth in South Africa

imageOutside of USA Bing is a more than struggling search engine, with low single digit market share.

A new report by Research company World Wide Worx however suggests that Windows Phone’s strong growth in many markets outside of US may be bolstering the search engine.

According to their research in South Africa mobile search on the Bing search engine has grown from 0% in 2012 to 8% in 2013.

The presence of Bing as the default search engine on the OS may be the cause of the shift, with Windows Phone claiming 10% market share in the sub-continent recently, and outselling iOS.

Google search in turn dropped from 84% to 75%, a rather significant change.

Of course Microsoft has been making a number of other deals to get Bing on other mobile platforms, with Bing being the default search engine for Apple’s Siri, and also being pre-installed on Blackberry 10. Blackberry itself has also been growing in South Africa, from 18% to 23% of the South African market.

It is however likely that having Bing as the default search engine on Windows Phone is what had the biggest effect, which also bodes well for Bing integration in Windows 8, especially with Google’s poor support of both operating systems.

Do our readers agree that Windows Phone and Windows 8 is Bing’s best chance at gaining market share? Let us know below.


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