According to Korean analysts the reason Samsungâ€™s Windows Phones have been very late to the market is that carriers are intentionally being less enthusiastic about them, reports Korea Times.
â€œMobile operators donâ€™t feel inclined to promote Samsungâ€™s Windows phones and obviously want a diversification of phone vendors,â€ said HMC Securities analyst Kim Sang-pyo over the phone. â€œThe amount of subsidies offered and product promotions by carriers are lower for Samsungâ€™s Windows lineup compared to Android phones.â€
According to industry sources carriers do not want Samsung to extend its dominance to another platform, and prefer to cultivate other companies like Nokia, who would be more cooperative with their demands e.g for customized phones.
â€œPeople donâ€™t buy Samsung phones because they run on Android but because it is a Samsung phone,â€ said an industry official requesting anonymity. â€œIts strong brand image over rivals will guarantee better sales of Windows 8 devices if Samsung sells them.â€
â€œSamsung obviously wants to lessen its dependence on Googleâ€™s Android and is considering Windows 8 as one way to maintain its growth amid the saturation of the Android platform in the market,â€ Kim said. â€œWindows 8 phones have a great outlook as enterprise phones and can become a good revenue line for Samsung.â€
Kiwoom Securities analyst Lee Jae-yoon said the situation will change by next year, with Windows 8 seen as a third player along with Android and Appleâ€™s iOS.
â€œAfter amending some problems such as slow booting time and optimization to run Microsoft Office throughout this year, Windows 8 will sustain its growth and by next year will have a larger share of the market, especially in tablets,â€ Lee said.
By next year, mobile operators will have to sell Windows 8 phones following market demand with the vendor likely being Samsung. Carriers will have to go along with this, he said.
â€œIn the domestic market, Samsungâ€™s Windows tablet has sold over 80,000 since launching last year, more than the sales of Googleâ€™s Nexus 7,â€ said Lee. â€œAfter Microsoft addresses some of the touch-intensive platformâ€™s shortcomings, it has the potential to become the leader in tablets.â€
The analyst said that carriers will in the end concede to pressure from Samsung Electronics, as the firm will not sit back and see any of its marketing budget, estimated at 7 trillion won last year, wasted.
Windows Phone 8 and Windows 8 is felt to be highly competitive.
â€œNokiaâ€™s returning to the black indicates that Windows phones are competitive products that can stand out in the market place,â€ said Microsoft spokeswoman Lee Sung-yeon. â€œMore and more developers are producing content for our platform and our outlook is positive.â€
Do our readers believe that carriers are intentionally playing a game of thrones and sabotaging Samsungâ€™s Windows Phone efforts by making Nokia the Windows Phone King? Let us know below.