When Windows 8 was launched last year by Microsoft, there were very few touch PCs in retail for customers to try and buy. Also the sales of non-touch devices lead to poor customer adoption of Windows 8’s modern UI and Windows Store. Microsoft and Intel are now looking to change the situation this holiday season with number of touch based and 2in1 Windows 8 form factors hitting the market. At IDF, Intel executive Kirk Skaugen revealed that 70% of the current Ultrabooks on sale are touch enabled. And Intel is focusing on increasing the number to 100% by making touch screen as a mandatory spec to be a next generation Ultrabook.
Though ultrabooks are still a minor share of total Windows PC sales, there has been a recent jump in the growth of touch laptops, according to Stephen Baker, vice president of industry analysis at the NPD Group. “Touch has been doing much better in August than in any other month,”
The August share increase was due to “a good number of under-$500 Win 8 touch notebooks. I am increasingly optimistic that Touch will drive significant volumes this holiday,” he said. And Intel is pushing touch big time. In January, Intel mandated that fourth-generation Core “Haswell” ultrabooks must have touch.
“Intel added touch to the [ultrabook] spec so, by definition, an ultrabook now must be touch,” .
This is a great news for Microsoft and Windows Store developers as more people will be able trying out their apps via Modern UI.