Instagram has partnered with PayPal to enable a new service. Called Instagram Checkout, the service will allow users to make purchases directly from the Instagram app. The app will also store the payment information so the users don’t have to go through the process of adding the information again.
Instagram Checkout is currently in closed beta and is rolling out to Instagram users in the United States. Instagram Checkout will currently work on brands like Adidas, Anastasia Beverly Hills, Balmain, Burberry, ColourPop, Dior, Huda Beauty, H&M, KKW Beauty, Kylie Cosmetics, MAC Cosmetics, Michael Kors, NARS, Nike, NYX Cosmetics, Oscar de la Renta, Outdoor Voices, Ouai Hair, Prada, Revolve, Uniqlo, Warby Parker, and Zara. The company has also opened up sign-ups for businesses to integrate Instagram Checkout. If you’re interested in using the service then you will need to fill up a form available on this link.
Checkout on Instagram, which will be available within posts and stories with shopping stickers and tags, enables Instagram users in the U.S. to buy, track and manage their purchases directly within Instagram and allows businesses to sell directly on Instagram without the buyer having to change contexts. After discovering a checkout-enabled product, shoppers will see the option to “Checkout on Instagram” when they tap to view additional details. Shoppers will be able to securely store their preferred payment type, including PayPal, for faster checkout on future purchases.
We’re excited to partner with Instagram to make it even easier for our consumers to access Nike products through our @nikewomen and @niketraining handles, ultimately shortening the path from inspiration to purchase.
– Daniel heaf, VP/GM, Nike Global Digital Commerce
Apart from PayPal, Instagram Checkout will also work with Visa, Mastercard, American Express, and Discover. Instagram users will be able to check the status of the order as well as track it directly from the Instagram app. The app will also let you cancel orders, initiate a return, or request additional information.