Instagram’s getting a sweet new feature today. The company is adding a new Superzoom feature to its camera that lets you automatically create dramatic close-up videos. When you hit the record button on Superzoom, it will basically zoom into the subject of your video and zoom in while a dramatic sound effect plays in the background.
Instagram users have already been recording this type of videos using the built-in zoom feature on the Instagram camera. But Superzoom will automatically be able to record these 3s-long videos with a single tap, or you could tap and hold to record longer videos.
Superzoom could be a huge hit for Instagram as these type of dramatic videos are massively popular amongst millennials. Plus, it’s not a thing on Snapchat yet, so that will give Instagram an extra boost, too.
Source: The Verge