Instagram now allows you to shop inspiring looks from the creators you love without leaving the app

Today on Instagram, celebrities and creators tag the brands they are wearing and add details in the caption. Interested consumers respond to them in comments and DMs. At F5 today, Facebook introduced a new way for creators to easily tag the brands they are wearing, allowing people to shop their favorite products without leaving the app.

Instead of taking a screenshot or asking for product details in comments or Direct, you can simply tap to see exactly what your favorite creators are wearing and buy it on the spot.

Instagram will be testing this new feature with the following small group of creators over the coming weeks.

Aimee SongAlissa AshleyAlondra OrtizAlyssa CoscarelliAnnabelle FleurAshley StrongBlair EadieBrittany XavierCamila CoelhoCandace ParkerChriselle LimCole CarriganChiara FerragniDave GilboaDevin BrugmanDiana SaldanaDylana Lim SuarezElle USAEllen V LoraGigi HadidGQHannah BronfmanHuda KattanHypeBeastIsabel BedoyaJaleesa MosesJen AtkinJenny CipolettiJuju Smith-SchusterKaren GonzalezKathleen FuentesKatie SturinoKevin NinhKimberly DrewKim Kardashian WestKris JennerKylie JennerLaura KimMadelynn FurlongMary Lawless LeeMona KattanNatalie Lim SuarezNegin MirsalehiNeil BlumenthalNikita DragunNicole WarneParker Kit HillRefinery29Romero JenningsRonnie FiegRosy McMichaelStephanie Ann ShepherdTyler HaneyVogue and Yovanna Ventura.

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