Instagram is expanding a feature test which automatically hides the number of likes a user receives on the app. Today, the firm is adding support for several countries. including Australia, Brazil, Canada, Ireland, Italy, Japan and New Zealand.
“We want your friends to focus on the photos and videos you share, not how many likes they get,” Instagram explained on Tuesday, “You can still see your own likes by tapping on the list of people who’ve liked it, but your friends will not be able to see how many likes your post has received.”
The test seems like one which would eliminate one of the most toxic elements of social media, comparison with others. Instagram intends that users stop comparing their likes with others, allowing for a greater focus on just the content. Though one would argue influencers who rely on likes for their business might feel pressured to turn it off, if only to showcase some legitimacy.
Users will be able to see how many people liked their photos as a matter of course, they just won’t be able to see any others by default.