Instagram today announced a new checkout experience for users in the US that will allow them to buy the products they discover on Instagram in a quick and secure manner. When you see a product you want to buy on Instagram, you no longer have to navigate to the browser to make the purchase. You can just add the product to cart and directly check-out. You will be able to pay with Visa, Mastercard, American Express, Discover and PayPal.
For brands, access to checkout will be limited during this closed beta. When we expand, businesses will be able to integrate directly or work with partners including Shopify, BigCommerce, ChannelAdvisor, CommerceHub, and more in the future. Payments will be processed in partnership with PayPal.