Facebook is ramping up its concerted attack on Snapchat’s user base this week. Alongside its Messenger Day feature – a Snapchat Stories Clone for Facebook Messenger users – which launches worldwide today, and WhatsApp Status – the firm is also updating its Instagram app with support for Snapchat-esque geostickers.
For those unfamiliar with the concept, geostickers are location specific stickers popularised by Snap Inc. with its Snapchat app. They are designed to show some of the aspects of a certain location, be it landmarks or aspects of the local culture.
For instance, in London Snapchat’s geostickers include a cliché red telephone booth or the famous London Eye, while in New York the Statue of Liberty and Empire State Building make appearances.
While Instagram previously supported text-based location stickers, this is the first time the firm is directly copying Snapchat’s more attractive implementation of this feature.
Now Instagram is rolling out this feature to users of its own Story feature this week. Its a slow roll out so far, with only New York and Jakarta (Indonesia) currently supported with other regions to come later. While Snapchat may have had the first movers advantage in this market, Facebook is determined to smother the camera company by copying all its unique selling points and leveraging them for its own obscenely large audience.
Instagram’s Story updated is rolling out to iOS and Android now, with Windows 10 at some period in the future.