We have heard developers say those interested in creating apps for Windows phone 7 marketplace should do it as a hobby or learning experience, rather with the expectation of serious revenue.
Elbert Perez from Occasional gamer, and creator of Impossible Shoota amongst others, has just proven that this is not necessarily the case. He has tweeted earlier today that he is now averaging $380 per day from his free ad-driven apps, which if sustained would should bring in more that $100,000 per year, which is pretty nice for a hobby.
Occasional Gamerâ€™s current games include Impossible Shoota, Nom Nom Worm, Blackboard Gems, Quadra, Fishing Girl, Scribble Defence and Zombidemix. He is using Microsoftâ€™s advertising plugin, which he notes is pretty easy to implement. If his stats are up to date, he has an installed base of at least 168,000 users.
Of note is while the games rank pretty high in Marketplace, they are not in the top 10, suggesting there are developers who are making even more.
While some may say he could have made much more in the Android or iPhone application stores, the fact is that those markets are much more crowded, and it is much harder for the best games to rise to the top.
Elbert is not planning to give up his day job, but with an increasing reputation and more games on the way, we suggest is is just a matter of time.