In UK, Windows Phone holds steady while iPhone plummets in market share

Mobile OSMay-10Jun-10Mar-11May-11Jun-11
Android9.810.738.044.945.2
iPhone32.930.623.019.618.3
Blackberry18.619.424.520.922.3
Windows Phone6.25.62.02.82.8
Symbian31.032.711.410.610.7
Other1.51.01.11.20.7

Kantar Worldpanel ComTech has released its monthly smartphone sales market share numbers for the 12-week period ending 12 June.

The data shows the now routine ascendency of Android and the low profile of Windows Phone  in the UK.  More interesting however is the plummeting market share of iPhone in UK, reminiscent of what Blackberry OS in USA. Also of note is that Windows Phone  has managed to hang on to its (small) market share during the same assault by Android.

The numbers however hide another interesting fact.  Apparently iPhone sales have been steady, but eclipsed by the rapid growth of the smartphone market in UK. Given that Windows Phone 7 market share has remained constant it suggests, unlike the iPhone, Windows Phone sales have managed to grow at the same rate as the market and are increasing in actual number of handsets sold.

Kantar smartphones

More interesting titbits from the Kantar numbers is that Windows Phone market share is the lowest in USA of all the regions surveyed, while it is highest in Germany and Italy, regions which are likely not getting as much love as UK and USA when it comes to services such as Bing for example. Maybe it is time for Microsoft to refocus to more receptive markets?

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