In December 1 in 6 smartphone gifts in UK was a Nokia Lumia


We have already seen the full numbers for the Kantar COmtech report for the 3 months ending December 2013, but their report also contains a few other interesting titbits.

One I found rather interesting was that Windows Phones were being given as gifts out of proportion to their market share in UK.


While Windows Phones only had 11.3% market share in UK over the period, in December, according to Kantar, 17.6% of smartphones gifted were Nokia Lumias. This number compares very well with 30.7% for Samsung and 28.4% for Apple, both of which are likely in line with their market share.

Gifting is also not an insignificant activity when it came to sales, with 34% of all smartphones purchased in December intended as gifts, up from 30% in 2012.

Fortunately, due to its slick user experience, Windows Phones are a gift that keeps on giving, rather than a device that will bog down over time like an Android handset.

Have any of our readers given a Windows Phone as a gift this past holiday season? Let us know below.

Some links in the article may not be viewable as you are using an AdBlocker. Please add us to your whitelist to enable the website to function properly.