In-App purchasing coming to all Windows Phone 7 developers?


It is not news that A Bugs Village is coming to Windows Phone, or that it will feature in-app purchasing.  That much was revealed in a press release by Glu Mobile as far back as August this year.

Today however WPCentral claims that this important feature will not just  be confined to this Xbox Live game, as it was with Birds and Beaks, but will “defined the paid DLC tech for everyone else”.

Hopefully “everyone else” includes normal 3rd party developers, currently already disadvantaged by the high profile of Xbox Live games, and who at present can not take advantage of in-app purchasing.

In-App purchasing allows developers to create free games, who tend to sell much better than paid-for games, and then generate revenue by unlocking features or providing downloadable content to the existing installed base, allowing developers to generate revenue from people who downloaded their apps some time ago.

The feature it not particularly popular with users, but has found a huge following with developers on the iOS and Android platform, where up to 60% of revenue is generated by in-app purchasing.

Have any developers heard that official in-app purchasing is coming to Marketplace? Let us know below.


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