In a down market, Microsoft ends another week more valuable than Apple

A week ago Microsoft ended the week for the first time in nearly 10 years with a higher valuation than Apple, and therefore also the most valued publicly traded company in the world.

The question since then was whether this could be sustained or if it would be only a blip due to a down Apple day.

Over the course of the week, the companies continued to trade position but their position solidified on Thursday and Friday,  with Apple temporarily slipping to the 3rd position behind Amazon on Thursday.

At the close of market the end of the week Microsoft was valued at  $804.6 billion, with Apple being worth at $799.6 billion.

Microsoft’s week was punctuated by a commitment to securing lucrative Defence Department cloud contracts by Microsoft President Brad SmithXbox boss Phil Spencer saying the future of Microsoft’s $10 billion gaming division is cloud streaming and subscriptions and Microsoft abandoning development of EdgeHTML (and thereby cutting development costs for Windows).

Apple, in turn, was dogged by news from component suppliers which suggested that iPhones were selling even worse than expected, the internet community mocking Apple’s attempt to promote iPhone sales via trade-in schemes, and reports that buying intention was at a 5 year low, leading to further downgrades.

Of course as the world’s first trillion dollar company it would only take a streak of good news for Apple to take the symbolic top spot once again, but given the herd mentality that often goes along with a company’s success or failure (see recent very negative iPad Pro vs Surface coverage for example), we may very well also see these trends become embedded in the future.

Do our readers think Microsoft can stay on top? Let us know below.

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