IDC: Windows Phone on the rise amongst European governments


In a recent report by the IDC the market research company revealed that Android and Windows Phones were finding increased adoption amongst Western European governments.

75% of Western European government respondents were now looking beyond iOS and Blackberry, with Blackberry in particular on the wane, with only 27% of respondents currently using or planning to use devices running the OS.

While the free summary of the report does not provide specific information about Windows Phone, we know that enterprise and government has been a particular focus of Microsoft and Nokia over the last 18 months, with Nokia recently revealing it had more than 20% of the enterprise smartphone market in UK. The main factors driving this rise has been back end integration with Microsoft systems, security, price and ease of use.

Europe has been a particularly strong market for Windows Phone, including with consumers, with the OS hitting a higher than 10% market share in the EU5 countries for more than 6 months at the end of 2013 and early 2014. Hopefully a new wave of devices will once again boost Windows Phone share, which recently took a small dip, in the region once again.

See the full summary of the IDC report after the break.

Beyond Mobile Email: Android and Microsoft Smartphones on the Rise Among Western European Government Employees, According to IDC Government Insights Survey
06 May 2014

LONDON, May 6, 2014 — A recent survey by International Data Corporation (IDC) reveals that over 75% of Western European government respondents are using vendors other than Apple or BlackBerry. The use of BlackBerry is on the wane in the government sector, according to the survey, with only 27% of respondents currently using or planning to use the device to access enterprise applications.

In terms of investment focus areas by governments, over 60% of European government sector respondents will be investing in at least one form of mobile software over the next two years. Central governments are channeling investments into financial applications, while procurement is an area of increased focus for local governments. Higher-than-average adoption of these mobility applications reflects a history of senior managers not working in a fixed location but still requiring access to tools to aid decision making and approve expenditure.

"Mobilization of email applications is mature," said Massimiliano Claps, research director, IDC EMEA Government Insights. "Government CIOs will have to support new waves of investments that include field service industry-specific applications, back-office applications, workflow automation, and BI/analytics."

More insights are available in the study It’s Time for Mobile in Government (IDC #GIPP03W, February 2014). The study is part of a series of studies that analyzes the results of IDC Government Insights’ annual survey. Other studies will analyze social media and Big Data. For more information or to arrange a one-on-one briefing with IDC Government Insights analysts, please contact Kanupriya at [email protected].


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