In their recent release on the state of smartphone shipments in 2013, the IDC has crowned Windows Phone as the fastest growing major smartphone operating system in 2013.
According to their market research Windows Phone grew shipments 90.9% between 2012 and 2013, from 17.5 million to 33.4 million handsets, to take 3.3% of the world market, up from 2.4%.
This compares to even Android only growing 58.7%, and iOS growing an anaemic 12.9%, dropping down to 15.2% market share.
The actual market grew 39.2% YoY to 1,009.6 million handset in 2013.
Quarterly numbers were not that rosy, but uncertainty in the market regarding Nokia’s future likely played a part.
In Q4 2013 Windows Phone still grew 46.7% to 8.8 million shipments or 3% of the world market, making it the fastest growing operating system once again. In the same period Blackberry hit a mere 0.6% market share, mostly BB7 handsets.
In terms of operating systems the IDC notes:
Android finished the year where it began: as the clear leader in the smartphone operating system race. Samsung led all Android vendors with a commanding 39.5% share of shipments for the year. Worth watching is a crowded list of vendors jockeying for position in 2014, including Huawei, LG, Lenovo, Coolpad, and Sony. Should Lenovo’s bid to acquire Motorola Mobility be realized, the new company will leap ahead of Huawei, which was the number 2 Android vendor in 2013.
iOS posted the lowest positive growth for both the quarter (6.7%) and for the year (12.9%), underperforming the overall market in both instances. Although it remains wildly popular in the smartphone market, Apple has been criticized for not offering a new low-cost iPhone nor a large screen iPhone in 2013 to compete with other OEMs. IDC believes the company will release a large-screen version in 2014, but will not altogether abandon the smaller 4″ screen version of previous models.
Windows Phone posted the largest increase for both the quarter (46.7%) and the year (90.9%), with each nearly doubling the growth of the overall market. Nokia easily led all vendors with 89.3% market share, a testament to its expanding portfolio that addressed entry-level all the way up to large-screen smartphones. What remains to be seen in 2014 is how Microsoft’s acquisition of Nokia’s smart devices will propel volumes higher.
BlackBerry was the only operating system to realize negative year-over-year change both for the quarter (-77.0%) and for the year (-40.9%). Moreover, its legacy BB7 outpaced BB10 towards the end of the year, definitely not the results that the company had hoped for when it released BB10 in January. With new leadership, management, and a tighter focus on the enterprise market, BlackBerry may in a better position, but still finds itself having to evangelize the new platform to its user base.
Unfortunately the conditions which negatively affected Windows Phone in Q4 2013 are still in place, and we may have to wait for Q2 2014 to see a resumption in real growth.
Via The IDC.