IDC today released some data from its Worldwide Quarterly Tablet Tracker. The worldwide tablet grew 11.5% year over year in the third quarter of 2014 (3Q14) with shipments reaching 53.8 million units. The main reason behind the growth was the back-to-school promotions by various vendors.
Despite a continued shipment decline for its iPad product line, Apple maintained its lead in the worldwide tablet market, shipping 12.3 million units in the third quarter. Samsung held its number two position on the market with 9.9 million units shipped, capturing an 18.3% market share in the third quarter. Asus regained its number three position with 3.5 million units and 6.5% share of the market. Lenovo fell back to the number 4 position with 3 million units. It is worth noting that Asus and Lenovo traded the positions they held in 2Q14. The top 5 was rounded out by RCA, which achieved its position by shipping 2.6 million units primarily in one country, the US. Market share for the vendors outside the top 5 continued to outgrow the market, representing 41.8% of total tablet shipments in 3Q14.
Since Microsoft is not in the list, shipment of Surface tablets should be well less than 2.6 million number from RCA. Also, Asus leapfroged Lenovo for No.3 spot, much of this gain was fueled by Windows-based 2-in-1 devices as ASUS continues to offer some prominent models at highly competitive prices.