IDC Survey finds Windows Phone buyers chose their Phones based on OS ahead of iOS or Android

IDC Survey

Windows Phones are a clear minority OS, but in a massive survey of 50,000 participants in 25 countries, the IDC discovered that many of the Windows Phone buyers purchased their device specifically because they ran Windows Phone.

In the survey 40% of buyers felt their phone running Windows Phone was important to them, vs 32% for iOS or 37% of Android.

Of course other elements were also important, with battery life topping the list at 53%, with OS choice taking second place.

Next most important was ease of use at 38% and the touch screen at 37%, with screen size at 34% rounding out the top 5.

Interestingly apps did not make the top 10 for any of the operating systems.

It appears many Windows Phone users consciously go out looking for Windows Phones, vs just grabbing the cheapest handset, which should be encouraging to Microsoft. They are also looking for an easy to use phone, something Microsoft has been striving to achieve for some time.

It would be noted that battery life has in multiple surveys been deemed the most important feature however, and in that Windows Phone is much closer to Android than iOS.  Windows Phone 8.1 DP has certainly not helped the reputation of the OS, and it is clear that this area should remain a focus for Microsoft.

What caused our readers to chose their Windows Phone? Let us know below.

Source:IDC Research Director Francisco.

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