A few months ago it was revealed that Windows Phone overtook the iPhone in shipments to Latin America in Q2 2013. Now the IDC has revealed in their Mobile Tracker report for Q3 2013 that the operating system has been able to maintain and even grow its lead, growing shipments by 20% since Q2 2013.
According to IDC, Windows Phone is in second place in terms of the operating system’s presence in Chile, Colombia, Peru, Mexico and the region, highlighting the increase in popularity of the operating system among consumers. In Chile, growth over the previous quarter was 50%, the highest among its major competitors.
“Delivering smartphones with full features in low cost devices has been a major success of Windows Phone, showing their understanding of Latin America market. There are users that have just begun their journey in the smartphones world and low range devices like the Nokia Lumia 520, offer a complete experience for the user.”, said Oliver Flores, Regional Manager for Mobile Phones at IDC Latin America. “The variety of devices available in Latin America is a decisive factor in ensuring this trend continues over the coming months," he added.
"We have maintained our goal to continue positioning Windows Phone as the most personal and ideal platform for consumers and businesses. We maintain our N2 position in the region and in markets such as Mexico, Colombia, Peru, and now Chile, demonstrating we’re on the right track," Liliana González, Director of the Windows Phone Division for Latin America, said. "There is no doubt about the opportunity for Windows Phone in Latin America, which shows that consumers are increasingly looking for more personal smartphones. Developers have started building more and more applications for Windows Phone, and companies are considering us as their choice for mobile workers," she added.
The news underline the weakness of the iOS operating system, which is increasingly concentrated in a few English-speaking countries such as USA and UK, and with the exception of those countries may be losing their second place position very rapidly.
Have our readers from the region noticed this immense growth themselves? Let us know below.