IDC today revealed that worldwide shipments of tablets and 2-in-1 devices are forecast to reach 221.8 million units in 2015, a decline of -3.8% from 2014, according to their Worldwide Quarterly Tablet Tracker. While IDC expects overall sales to decline in 2015, some segments of the product category are poised to experience strong growth.
“We’re seeing cellular-capable tablets and 2-in-1 devices experience important growth in certain parts of the world and we think this represents a huge opportunity for the entire tablet ecosystem,” said Jean Philippe Bouchard, Research Director, Tablets. “Those cellular-connected devices fill multiple needs for vendors and carriers around the world; they offer a quick solution to price and margin erosion, and when compared to smartphones, they offer a less expensive way for carriers to increase their subscriber base.”
Cellular-capable tablets and 2-in-1 devices still represent a small portion of the entire market but is expected to grow in 2015 and beyond. IDC forecasts that this segment will grow at a five-year compound annual growth rate (CAGR) of 5.6% compared to Wi-Fi-only devices, which will experience a negative five-year CAGR of -0.4%.
2-in-1 is the market Microsoft is focusing on with their Surface lineup. We all know that Surface Pro 3 is already a hit, the upcoming Surface Pro 4 should further increase the sales of the device.