IDC reported its Worldwide Quarterly PC Tracker shipments yesterday and the report turned out to be a bad news for the PC industry. Worldwide PC shipments was 76.3 million units in the Q1 of 2013 which is down -13.9% compared to the Q1 in 2012. IDC also stated that it is worse than the forecast decline of -7.7% and also the worst decline since IDC begun tracking PC numers.
Despite some mild improvement in the economic environment and some new PC models offering Windows 8, PC shipments were down significantly across all regions compared to a year ago. Fading Mini Notebook shipments have taken a big chunk out of the low-end market while tablets and smartphones continue to divert consumer spending. PC industry efforts to offer touch capabilities and ultraslim systems have been hampered by traditional barriers of price and component supply, as well as a weak reception for Windows 8. The PC industry is struggling to identify innovations that differentiate PCs from other products and inspire consumers to buy, and instead is meeting significant resistance to changes perceived as cumbersome or costly.
They also blamed Windows 8 for slowing down the PC market business. I don’t know how Windows 8 caused 7.5% decline in Apple Mac sales. Somehow, they have found the reason via their research!
“At this point, unfortunately, it seems clear that the Windows 8 launch not only failed to provide a positive boost to the PC market, but appears to have slowed the market,” said Bob O’Donnell, IDC Program Vice President, Clients and Displays. “While some consumers appreciate the new form factors and touch capabilities of Windows 8, the radical changes to the UI, removal of the familiar Start button, and the costs associated with touch have made PCs a less attractive alternative to dedicated tablets and other competitive devices. Microsoft will have to make some very tough decisions moving forward if it wants to help reinvigorate the PC market.”
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