IDC awards Windows Phone 4.6% of the Australian smartphone market in Q1 2014

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The IDC reports that Q1 2014 was a quiet period in Australia, with a general reduction in the sales of all mobile phones, including a 20% drop in smartphone sales from the holiday quarter.

"The smartphone market in Q1 was subdued when the initial hype over Apple’s new iPhone 5s and 5c tapered off from last quarter. Consumers were also holding off their purchases in anticipation for the next wave of Galaxy S smartphones from Samsung, then rumoured to be in Q2," says IDC’s Senior Market Analyst, Amy Cheah.

Windows Phone itself was of course also between product waves, with no major new smartphones announced in Q1 (or frankly Q2) 2014 either.

The OS still managed to score 4.6% of the Australian smartphone market however, or 4% of the market including the ever shrinking feature phone market, which is now only 12% of the handset market there.

2014 Q1 Smartphone Operating System Share Australia 
Android57.5%
BB OS0.0%
iOS37.9%
Windows Phone4.6%

Only a total of 1.8 million smartphones were sold in Australia in Q1 2014, with Windows Phone making up 82,000 units of this small market.

While an increase from 3% to 4.6% is a bigger than 50% growth in market share, we hope an invasion of new, cheaper handsets in Q3 2014 will result in more significant growth.

See the IDC’s report here.

Via NPU

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