IDC: 10.9 Million Windows Tablet/2-in-1 Devices Shipping In 2014 With 4.6% Market Share

Acer Switch 10 Windows Tablet

According to a new forecast from International Data Corporation, the worldwide tablet market is expected to see a massive deceleration in 2014 with year-over-year growth slowing to 7.2%, down from 52.5% in 2013. Windows tablet/2-in-1 shipments was at 10.9 million units which is just 4.6% of the overall tablet market.

Among different form factors and product groups, significant advancements have been made recently by hardware manufacturers to advance the 2-in-1, or detachable, product category. Devices have become thinner, prices have come down, and more models are available. Despite these advances, shipments of 2-in-1 devices are only expected to reach 8.7 million units in 2014, which is just 4% of the total tablet plus 2-in-1 market. A large reason for the relatively small uptake has been consumer hesitancy around the Windows 8 platform, which the majority of 2-in-1 devices are built upon.

Worldwide Tablet/2-in-1 Shipments, Market Share, Year-Over-Year Growth, and 5-Year CAGR by Operating System, 2014-2018 (shipment volumes in millions)

Operating

System

2014* Shipment Volumes

2014* Market Share

2014* YoY Growth

2018* Shipment Volumes

2018* Market Share

2018* YoY Growth

2014-2018 CAGR

Android

159.5

67.7%

16.0%

183.1

64.0%

2.2%

5.9%

iOS

64.9

27.5%

-12.7%

70.1

24.5%

2.2%

-1.1%

Windows

10.9

4.6%

67.3%

32.6

11.4%

17.9%

38.1%

Other

0.5

0.2%

-70.6%

0.1

0.0%

-11.3%

-43.0%

Total

235.7

100.0%

7.2%

285.9

100.0%

3.8%

5.4%

Worldwide Tablet/2-in-1 Shipments, Market Share, and 5-Year CAGR by Region, 2014-2018 (shipment volume in millions)

Region

2014* Shipment Volumes

2014* Market Share

2014* YoY Growth

2018* Shipment Volumes

2018* Market Share

2018* YoY Growth

2014-2018 CAGR

Emerging Markets

119.3

50.6%

11.5%

149.4

52.2%

4.5%

6.9%

Mature Markets

116.4

49.4%

3.1%

136.6

47.8%

3.0%

3.9%

Total

235.7

100.0%

7.2%

285.9

100.0%

3.8%

5.4%

Source: IDC Worldwide Quarterly Tablet Tracker, November 25, 2014

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