I tasted it once many years ago and vowed that the beverage would never touch my tongue again as long as I lived. That changed this past holiday season during a trip to the grocery store with a friend. We happened walk by one of those temporary booths set up along the aisles with samples of new products. This particular booth was manned by a friendly lady who urged everyone who went by to try out the eggnog flavors she had on the table. As per my earlier stated viewpoint, I wanted nothing to do with the ghastly drink! However, after a little coaxing by my friend and the lady, I gave it a shot. After all, I was going to wash off the bad taste with a refreshing drink of Mountain Dew. What happened next could only be termed as a miracle! Of the three flavors available, I ended up liking the â€œcookies and creamâ€ sample the best. By the time I walked out of the store, I had a quart of cookies and cream flavored eggnog in my shopping cart!
Just like my aversion to eggnog due to the bad taste the first time I tried it, or just the scary thought of drinking raw eggs, I believe there are lot of people who view any smartphone offerings from Microsoft in the same way. They had bad experiences in the past with Windows Mobile, or they have heard or read bad things about it so they will never give Windows phone 7 a try. Like we have discussed here on numerous occasions, even with all the marketing campaign Microsoft has ran on television, online and in print, one of the most effective ways remains having consumers touch and play with the OS.
I would suggest that Microsoft should setup WP7 â€œsample boothsâ€ everywhere they can, manned with knowledgeable staff, in carrierâ€™s stores, malls, grocery stores, home improvement outlets, airport lounges, festivals and concerts so that as many eyeballs as possible can see the OS in action. In these booths where space is available, I would suggest also having a PC running the Zune client software and an Xbox 360 running the Zune hub. This will give the prospective customers the â€œthree screens and a cloudâ€ experience first hand. The booths should also have an iPhone, an Android and a Blackberry handset on hand to illustrate in real life the advantages of WP7 over its rivals.
Just like myself, I bet the chances of the new customers walking out with a Windows Phone 7 device will be greatly increased in spite of any apprehension or bias they may have had walking in.