While Huawei is a Windows Phone OEM they are not one of the most vociferous supporters of the platform, and in an interview with WPXbox at Mobile World Congress last month their CMO Mr. Shao Yang explained why.
WPXbox asked if they had concrete plan for new Windows Phone handset and he said:
In Windows Phone there is one problem that it has more licensing cost than Android. That increases the price of the phone by 10%. So that’s one block point of Windows. The second block is the ecosystem. The third and major block point is that Windows Phone is not so open as Android which blocks a vendor to make their own innovation. The result of the last block is that all Windows Phone looks too similar and it is hard to differentiate different brands from each other.
Of course the ecosystem is strengthening and I suspect licensing costs are falling away for all smaller OEMs but customization and differentiation remained a significant sticking point for Yang .
When Microsoft and Nokia combine together, it will be even harder to open the API. That will not make the competition fair.
The problem is the API and customization are not available equally for all. Initially all phone makers started with Windows Phone but only Nokia had exclusive access to some of the API. Now with Nokia gone into Microsoft, the problem still remains the same.
Microsoft has shown a lot of flexibility recently regarding Windows Phone. Do our readers think we will ever get to the point where Microsoft will allow “Touchwiz for Windows Phone”? Let us know below.