Wallpaper*, the international design, fashion and lifestyle bible, has announced HTC, a global smartphone designer, as its new headline sponsor of the Wallpaper* Design Awards. The six-figure partnership will span global activity in the magazine, on wallpaper.com and at the Awards event.
HTCâ€™s sponsorship of the Wallpaper* Design Awards reflects HTCâ€™s commitment to design. As an established and respected brand in the mobile industry, HTC is focused on delivering beautifully designed devices, both inside and out, in a Quietly Brilliant way. This aligns perfectly with Wallpaper*.
As part of the partnership, HTC will have a strong presence in Wallpaperâ€™s dedicated Design Awards issue, one of the most popular editions of the year. Online promotion on wallpaper.com kicks off with the launch of the HTC-supported Readerâ€™s Choice Award, which in keeping with HTCâ€™s quietly brilliant ethos will celebrate products that subtly demonstrate the essentials of good design. The brandâ€™s presence on the website will then increase throughout January to the homepage and every channel.
To judge the Awards, Wallpaper* has once again brought together a highly esteemed international panel. The judges are Paris-based fashion designer John Galliano, Belgian-born installation artist Carsten HÃ¶ller, American interior designer Kelly Wearstler, British media executive James Murdoch, American architect Steven Holl and Spanish film director Pedro AlmodÃ³var.
John Wang, chief marketing officer, HTC Corporation comments: â€œQuietly brilliant is doing great things in a humble way, with the belief that the best things in life can only be experienced, not explained. The Wallpaper* Design Awards represent the ideal way for us to reach people who have a real passion for design and to commend quiet brilliance.â€
Gord Ray, Wallpaper* publishing director, adds: â€œWallpaperâ€™s Design Awards get bigger and better every year and the celebratory issue of the magazine is always eagerly anticipated. Having HTC on board, with its commitment to design and innovation, is a great synergy and testament to the influence our Design Awards have on the world design stage.â€
The Wallpaper* Design Awards in association with HTC are now entering their sixth year. They celebrate and congratulate the yearâ€™s highest design achievers in a broad range of categories from extraordinary architecture and brilliant product design to the most life enhancing item.
The Wallpaper* Design Awards issue goes on sale on 14 January 2010. Details of the Awards event will be announced in due course.