DigiTimes reports that the success of the Eee PC may force HTC to change strategy, and move away from its premium UMPC, as exemplified with the Shift, to new MID (Mobile Internet Device) products, using Intel’s Atom and Qualcomm’s Snapdragon chipset platforms. These products are likely to only arrive on the market however towards the second half of 2009.
Arriving much sooner is HTC’s crop of handhelds, such as the HTC Touch Diamond and Touch Pro. HTC’s Chairman, Peter Chou has said it plans to launch 10 new devices over the next 6 months. The focus of HTC’s development will continue to be to strengthen users’ Internet experience through mobile devices, notes Chou.
In a separate interview Frederic Tassy, managing director of HTC for France, said HTC plans to release Android-based devices before the end of the year, but not to expect Windows Mobile 7 devices until next year.
Tassy made the point that in France HTC did exceedingly well, selling more than 200 000 Touch based devices and handily outselling the iPhone. HTC has found rather than being negatively affected by the iPhone, it has actually increased carrier orders.
To help support HTC’s expected expansion in salesÂ HTC’s new plant in Shanghai is scheduled to begin volume production in October this year, Chou noted.