Speaking to the BBC, HTCâ€™s CEO Peter Chou has said the company is "super confident" about their chances with their new Windows Phone 8 handsets, saying it was better than other handsets.
He emphasized that HTC and Microsoft will market the handsets aggressively, and that the handset would he a hero device for Microsoft, and different from their previous efforts.
He said their marketing to consumers would be about letting consumers know about the awesome Windows Phone experiences and cool services. He emphasized the integrated marketing between Microsoft and HTC would be key, but however maintained that HTC was equally committed to Microsoft and Google.
See the video at the BBC here.