The HTC MAX 4G does not really have relevance to most of the world, but I do think it is a good model of the level of service and integration that is required to be competitive these days in the mobile phone market.
When reading the press release look out for features like video on demand with TV out, TV channels, streaming and downloadable music, ebooks, instant messaging, maps, video and picture upload, VOIP and a slew of other features and services.
We can see similar efforts in Nokia’s Ovi and of course the iPhone ecosystem, but Scartel and HTC’s implementation seems by far the most compelling and complete. One can only hope similarly ambitious services can be implemented in more accessible markets.
Read the press release below.
SCARTEL AND HTC LAUNCH WORLDâ€™S FIRST INTEGRATED GSM/WIMAX HANDSET
Designed and Optimized for the Russian market, HTC MAXTM 4G Will Be Available in Russia on November 26th
Moscow, Russia â€“ Scartel (brand Yota), Russian provider of Mobile WiMAX, and HTC Corporation, a global leader in mobile phone innovation and design, has announced the HTC MAX 4G, the worldâ€™s first integrated GSM/WiMAX handset. Supported by a broad range of services based on Yotaâ€™s Mobile WiMAX network, the HTC MAX 4G delivers a rich multimedia and high quality telephony experience in a sleek and powerful touch screen handset.
â€œYota was established to provide a unique set of mobile communication services to millions of people in Russia and today we have launched the first device and services to realise its full potential,â€ said Denis Sverdlov, General Director of Yotaâ€™s parent company, Scartel LLC (brand Yota). â€œWe really believe that these innovative services, high-speed Internet and stylish HTC MAX 4G will completely change the communications industry, just as the introduction of cellular communications did many years ago.â€
HTC MAX 4G: A New World of Entertainment
The Yota Mobile WiMAX network offers high-speed wireless Internet access that opens a new realm of entertainment and communication possibilities. The basic Yota Home package will provide subscribers with instant access to online games, maps, messaging and file exchange applications while on the move. In addition, the high-capacity Mobile WiMAX network with traffic prioritisation algorithms, allows online films, video and TV programmes to be viewed on the large WVGA screen.
Thanks to mobile WiMAX, high-quality multimedia entertainment is no longer limited. With Yota Video, a full video on demand (VOD) service, users can watch their favourite movies and videos from their personal Yota catalogue anytime, anywhere.
Broadcasting 14 free channels at launch and 23 channels by the end of 2008, Yota TV introduces a powerful mobile television experience. The vibrant, 3.8 inch 800×480 screen of the HTC MAX 4G can display up to nine TV channels simultaneously, allowing quick and easy channel surfing and programme selection. Thanks to the deviceâ€™s TV-out capability, users can also watch content on the big screen, putting the HTC MAX 4G at the very heart of the mobile entertainment experience.
For music-lovers, Yota Music offers an extensive online music catalogue of more than 50,000 titles, including a wide range of music from both international and independent music labels. Users can choose to either play the tracks direct from the online catalogue, or download them to the HTC MAX 4Gâ€™s 8GB of onboard flash memory.
In addition, a separate catalogue of electronic books is available, so users can download, read and enjoy a broad range of books while on the move.
â€The introduction of the HTC MAX 4G represents the culmination of a close partnership between HTC and Yota to develop the worldâ€™s first integrated mobile GSM/WIMAX handset,â€ said Peter Chou, CEO and President, HTC Corporation. â€œRussia is a key strategic market for HTC and Yotaâ€™s Mobile WiMAX network sets a new global benchmark for next-generation mobile services.â€
HTC MAX 4G: Flexible Communication
The HTC MAX 4G supports GSM calls using a SIM card from any Russian network operator and when both callers are Yota subscribers, the call will automatically be routed as a VoIP call over the Yota Mobile WiMAX network. The Yota Phone service also supports more business applications, allowing users to switch between English and Russian contact records while providing functionality such as call holding, conference calling and video calling using the VGA camera on the front of the device.
HTC MAX 4G: Unparalleled Performance With Intuitive Usability
The HTC MAX 4G was created to take full advantage of Yotaâ€™s high-speed Mobile WiMAX network without compromising style or ease of use. The device is sleek and elegant and includes a vibrant, large 3.8 inch, 800×480 WVGA touch screen display. Running Windows Mobile 6.1, the HTC MAX 4G incorporates HTCâ€™s proprietary Touch FLO 3D user interface, allowing swift and intuitive navigation to key applications such as dialling calls, listening to music, taking picture and more.
Introduction of Yota Yap-yap
HTC MAX 4G users can now record their lives through a lens thanks to Yotaâ€™s Yap-yap service. This allows contacts to be synchronised and edited through the Web and video clips and photos can also be uploaded to www.yota.ru. Images taken with the integrated 5MP camera can also be geo-tagged using coordinates from the integrated GPS.
Key HTC MAX 4G specifications:
Processor: QualcommÂ® ESM7206Aâ„¢ 528 MHz
Platform: Windows MobileÂ® 6.1 Professional
Memory: ROM: 256MB / RAM: 288MB / Flash: 8 GB
Dimensions: 113.5mm X 63.1mm X 13.9mm
Weight: 151 grams (with battery)
Display: 3.8-inch TFT-LCD flat touch-sensitive screen with 480 x 800 WVGA resolution
Tri-band GSM/GPRS/EDGE:900/1800/1900 MHz
Yota Mobile WiMAX 2,5-2.7 GHz
Device Control: TouchFLOâ„¢ 3D
GPS: Inbuilt GPS
Wi-FiÂ®: IEEE 802.11 b/g
BluetoothÂ® 2.0 with EDR
Main camera: High-resolution with autofocus
Motion G-sensor (automatically rotating picture)
Proximity sensor (saving energy while talking due to the switching the display off)
Audio: Ring tone formats:
AAC, AAC+, eAAC+, AMR-NB, AMR-WB, QCP, MP3, WMA, WAV
40 polyphonic and standard MIDI format 0 and 1 (SMF)/SP MIDI
Battery: Li-Pol, 1500 mAh
GSM: up to 420 minutes
VoIP: up to 230 minutes
GSM: up to 350 hours
VoIP: up to 50 hours
AC Adapter: Voltage range/frequency: 100 ~ 240V AC, 50/60 Hz
DC output: 5V and 1A
Source: HTC Press release.