HTC invades Korea

HTC has announced that they will be entering the highly competitive South Korean Mobile phone market by bringing the HTC Touch Dual to SK Telecom. This device will be HTC’s first attempt on the peninsula, but SK Telecom expects it to be a great success.

“We expect the HTC smartphone to be a 100,000-unit seller for this year,” said Chung Dae-Hyon, a senior manager at SK Telecom. “And this is only a start. We may be ready to launch one international brand after another,” he added.

Other operators have been having a tough time bringing their phones to Korea, where incumbents like Samsung and LG rules the roost. The much lauded Apple iPhone is an example of a device which never quite managed to make the leap.

If this release sells well SK Telecom is also considering launching HTC’s next version, the HTC Touch Diamond later this year.

The news boosted HTC shares by 3 percent on Tuesday, bucking the 1.5 percent fall in Taiwan’s main TAIEX index to a 16-month closing low due to worries over high inflation and slow economic growth.

Source: The China Post

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