HTC has enlisted a new ad agency to help push its brand in the US. The company, which has seen its US market share drop from 8% to 5.6% YoY recently, plans to fight back with the launch of own-branded handsets like the HTC Touch Pro 2 on all major carriers in US, and also by supporting this with a big ad campaign.
HTC has signed up the Deutsch ad agency of Los Angeles, which has previously worked with Helio, and plans to spend $50 million alone in Q4 this year, compared to only $2 million in previous years.
Said Fallon CEO Chris Foster: "HTC will be an important brand in the very near future. It was an honor to be considered."
"Deutsch really captured the essence of the HTC brand. Their demonstrated success and expertise in the wireless category and retail is the perfect fit for us," said Steve Seto, executive director of marketing for HTC North America.
Read more at AdAge here.