HTC hopes to gain 10% worldwide smartphone market share (eventually)

At a shareholders meeting HTC’s president Peter Chou expressed some hopes and wishes for the future.

"We managed to maintain a 4-percent global smartphone market share last year and we are determined to do our best to expand the percentage to 10 to 15 percent in the future," he said.

HTC once had 10% global market share, and aims to get back to that same position again.

"Give us some time and we will stage a comeback," Chou said. "We will redouble our efforts this year to further enhance our brand recognition and loyalty around the world.”

HTC Chairwoman Cher Wang said the company will focus on product innovation and upgrading of its global marketing mechanism this year.

One wonders if Windows Phone will be part of HTC’s market share ambitions.  They are caught on the Android side between Samsung and the Windows Phone side against Nokia, and it seems more likely HTC will lose their 4% than gain another 11% in the near future.

HTC’s chief executive and management had their compensation halved recently due to underperformance.

Do our readers think HTC could make a comeback? Let us know below.


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