HTC doing pretty OK

newhtclogoDespite the recession and pressure from other smartphone vendors, HTC is doing rather well for themselves in the later part of the year, no doubt due to excellent devices like the HTC HD2.

HTC expects shipments of HTC-branded handsets  to grow 5-6% on year in the fourth quarter, which is quite a triumph when the rest of the phone market is shrinking. That would amount to sequential growth in revenue of over 23% compared to Q3 2009 when they made NT$34 billion ($1.05 billion)

While revenue is set to increase, profits are set to go down due to a higher marketing budget, with HTC learning recently that there is no point in making a good handset if no-one knows about it.

Their strategy seems to have been a success already, with HTC growing device shipments at a higher rate than Apple in Q3 2009 (14.7 vs 7.1%)

Total handset shipments for Q3 was 2.8 million, Q2 3 million and Q1 2.4 million. 

HTC said it expects the US market to continue to show strong growth momentum, though Europe will remain relatively weaker.

Read more at Digitimes here.

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