HTC appoints ex-Sony Ericsson VP as it looks to grow into the mass market

matthew_sFor better or worse, smartphones are rapidly moving from their previous niche to one of the largest segments of the phone market.

HTC aims to grow with it, and is looking to ship 3 times more phones next year than in 2010, from 20 million to 60 million in 2011, and to help them with the logistics of achieving that, they have appointed ex-Sony Ericsson VP of Global Operations Matthew Costello as its new Chief Operating Officer.

Costello will be be responsible for all operations at HTC including manufacturing, supply chain, sourcing, customer service and technology infrastructure.

Matthew joined Sony Ericsson in early 2007 as Senior Vice President, Transformation and Programmes, having served as an external consultant in leading the redesign and implementation of Sony Ericsson’s global Supply Chain and Sourcing organization and capability. This development initiative helped to earn Sony Ericsson a spot on Advanced Manufacturing Research’s prestigious Global "Top 25 Best Supply Chains" for 2008 and 2009.

Prior to joining Sony Ericsson in 2007, Matthew served as Vice-President, Global Supply Chain for BearingPoint, Inc, a NYSE listed leading global management and technology consultancy. Matthew joined BearingPoint from Andersen in 2002 upon its collapse. During the course of his consultancy career, Matthew specialized in Supply Chain and Operational transformation and restructuring projects, leading the definition of new strategies and linking these to processes, tools, systems and people to enable concepts to become reality. Matthew focused on retail and fast moving consumer goods for several years prior to transitioning to high-tech related operational transformations in early 2000.

Of course we don’t know much about Costello, but as before Sony Ericsson is an odd place to poach executives from, given the company’s reputation for fatally late delivery of smartphones.  Hopefully Mr Costello will help HTC perform better than his last company.

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