HTC 3rd ranked smartphone vendor in US


26, 2009

Author Surur // in News

Peter Chou has revealed that HTC intends to launch a marketing push in the US to solidify its current 3rd place in the US smartphone market, where it currently ranks behind RIM and Apple, but ahead of larger industry players like Motorola and Samsung.

The company is set to launch 6-7 smartphones in the second half of 2009, including the much anticipated HTC Touch Pro 2 and more lower-end HTC Snap on multiple carriers. HTC intends to continue pursuing a stronger banding strategy, in preference to its earlier carrier-branded solution.

Another market where HTC intends to pour resources on is China, a country which is expecting to see a burgeoning smartphone market based on the new roll out of 3G in the area.


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